Enterprise Faith： Unison and sincerity bring growth and success 
Enterprise spirit：Self-determination, love your work, be enterprising, cooperating and dedicating 
Enterprise Style：Honest, Responsible, Fast and Effective  
Strategy Target： Deny the best but non-stop pursuing the better  
Management Policy： Enterprise expansion, diversification, and grouping
Management Tactic： Self-improvement,self-discipline,self-propelled,refinement,thriftiness
Marketing Concept： Adapt to the flickering market, secure to meet the demands of consumers
Creative Acknowledge： There's no market without creativity 
Quality Ideology： If you know how to get quality, you know how to employ personnel
Employment Principle： Ability and virtuous are the basis of the employment
Teamwork： Love your work, emphasize technology, obey the law, respect cooperation   
Maxim of Administration： Emphasize personnel quality, and rule the company by law